Types Of Content Marketing That You Should Definitely Try in 2023

Content marketing is one of the most effective ways to promote your business online. But it's also a very broad term that encompasses many different types of content.

However, the content marketing industry is an ever-changing one. New trends and ideas come and go, but there are some strategies that have been used by SEO Company Ottawa for years that are still effective today.

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In this article,


I'll discuss the types of content marketing that you should definitely try in 2023




Blogs are an ideal way to share your expertise with your audience. Blogs can be used to share your knowledge, experiences and opinions on a subject matter that is relevant to the type of business you are in. For example, if you run a consulting company and specialize in helping small businesses make more money by using digital marketing strategies, then writing blog posts about how to do this would be great content for your website visitors.


According to SEO Nova Scotia, you can also use blogs as an opportunity to share industry news and trends that may impact the field(s) you operate in. It will help you to show potential customers what kind of work you do best at their particular stage of growth or development needs so they feel confident working with someone like yourself when making decisions about where their next steps should lead them next.


Product Guides


Product guides are a great way to get people to use your product. They can be used as a sales tool, an educational tool, or even a troubleshooting tool!

For example, if you have a product that helps people with their problem-solving skills—like math or coding—you could create product guides for each of those products.

Then when people come to buy them from you, they'll see these guides first and then hopefully purchase them. This will help increase sales while also creating more awareness about what kind of service/product you offer.




Video content is a fantastic way to engage your audience, educate and inform them and entertain them. It can also be used as an effective way to promote products or services.

Videos can increase brand awareness which in turn increases traffic to your website. Using video can help you grow your social media following by capturing their attention through interesting topics that are relevant to their lives.



Infographics are a great way to share information in a visually engaging way. They can be used to explain complex concepts and processes, summarize data, or show how certain steps in your process work. Infographics are also a good way to get people to engage with your content.

You can create infographics either as standalone pieces of content or as part of an overarching strategy where they act as supporting materials for other types of content (like blog posts).


Interactive Content


Interactive content is a type of content marketing that engages the audience and provides a better experience.


Interactive content can be in the form of an interactive quiz, poll or survey. It gathers insights from your audience and increases engagement with your brand. The best part about this type of content is that it can be used to collect data for various purposes, such as market research or measuring customer satisfaction.


Interactive community-building tools like forums, chatbots and polls are also great ways to build communities around your product or brand because they allow users to interact with each other in a way that traditional social media just doesn't allow (no one wants to see another cat meme).




The content marketing landscape is constantly evolving, and new tactics are emerging all the time. We hope that the ideas Ottawa Digital Marketing Agency shared here will inspire you to explore some new ways of doing things in your own organization--and that they'll help you build a stronger relationship with your customers along the way!