Creating A Content? Here Is SEO Friendly Blog Post Checklist!

Content is king, and it will always remain king. But to get your content out there in the world and make it available for everyone, you have to optimize it for search engines and readers. As Montreal SEO Company I know what you're thinking, "I'm not an SEO expert!" Well, don't worry; this isn't going to be hard! What I am going to show you is a checklist of steps that will help you create great blog posts that are also optimized for search engines.

Keyword Research

Keyword research is the first step for every content marketing campaign. It helps you identify the right keywords to use in your content, and it also lets you know how much competition you will face from other sites that rank for those same keywords.

So how do you find these valuable keywords? Montreal SEO Company recommend using a tool like SEMrush or Google Keyword Planner to get an idea of which phrases are ranking, how many people are searching those words on Google, and whether or not there will be enough demand for your product.

To ensure that you're targeting the right phrases with your keyword research, make sure that they align with what your target audience would search for when they want to find out more about what you offer.

Accurate Page Title

The Page Title is the title of your blog post, and it should be accurate, clear and concise. Your page title is one of the most important components for SEO purposes. It's what people see in search engines and social media, so it needs to be short, snappy and relevant. You should also make sure that you don't exceed 20 words for your title, as this will look bad on mobile devices when viewing websites in small windows.

Creating Meta Description

Meta descriptions are one of the most important elements of your blog post. They can help you get more clicks and views on your site, and they are used by search engines when users see search results and decide which result to click on.

A good meta description should be short but contain a compelling and accurate description of what your content is about. SEO Agency Montreal guide that it should also be unique so that users don't confuse it with other sites that have similar things to say about the same topic. 

Finally, it should include a few keywords so that people searching in Google will find it more easily as they type their query into the search bar at Google Search or Bing Search.

Here are some tips for writing effective meta descriptions:

Header Tags (H1, H2, H3)

Google and other search engines use header tags to determine the importance of each paragraph, which determines how your web page will be ranked.

H1 is the most important tag, so you should use it for the keyword that you want to rank for in the first position. H2 tags are next on the list of importance and should be used for your second most important keywords, followed by H3 tags, which are set off as subheadings or sidebars.

SEO URL Structure

The URL of your post should be descriptive and easy to read. It should not contain any special characters, numbers or hyphens. Short URLs are much better than long ones as they can be used in social media posts and emails.

The keyword-rich URL structure is very important for search engine optimization purposes. When you choose a specific keyword for your blog post, make sure that it is included in the URL as well – preferably at the beginning of it. In addition to this, you should use hyphens instead of underscores or spaces because search engines treat them differently!

SEO Optimized Images

Images are one of the most important elements of a website. They are used to attract visitors and to help them understand your content better. However, you also need to make sure that images on your blog post follow certain rules so that search engines know what they're about.

Here's an image checklist:

  • Use alt text. Alt text is the text description of an image; it is not visible when someone views the page but can be read by search engine spiders, so they know what's in each thumbnail image on your page (and other uses).
  • Use descriptive filenames for all files, including photos, illustrations, graphics and screenshots. Include words from within the body of your post in these filenames as well as keywords related to your post/topic at hand – this will help people find those files later via search engines or using tags/keywords associated with them in blog posts/titles etc.

High-quality Content

Content is King, and Content is the backbone of any website! It's the lifeblood of a website, and it's the foundation for your business.

Content is the key to a successful website: it's a vital part of your online presence, but at the same time, it can be overwhelming.

To help you create high-quality content, Montreal SEO Company created this SEO-friendly blog post checklist which will guide you through all stages of the content creation process: from planning to publishing.


Now that you know how to create a blog post for SEO, it's time to get started! Don't forget that the goal of this checklist is to help you understand how each item can affect your content's performance in search engines. You don't need to use every tool on this list—just choose those items which make sense for your blog or website. For example, if you don't have much time or resources available, then consider using an online tool like Ahrefs Site Explorer, which includes most of these features already built-in. If there are any other questions we didn't answer above, please feel free to reach out in the comments below!