5 Ways to Monitor & Track SEO Results
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- Category: Blogs
- Published: Tuesday, 04 October 2022 09:10
- Hits: 93
As a business owner or marketing manager at SEO Agency Ottawa, it is essential to understand how your digital marketing campaigns are performing. This is especially true for SEO which can often be seen as a bit of a mystery.
However, by monitoring and tracking certain key metrics, you can gain valuable insights into the performance of your SEO campaign and make necessary adjustments along the way.
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Organic traffic growth
One of the most important metrics, as per SEO Agency Ottawa, to track is organic traffic growth. This will give you a good indication of whether your SEO efforts are bearing fruit.
To track this, simply log into your Google Analytics account and navigate to "Acquisition" > "All Traffic" > "Channels".
Here you will see a breakout of all the different channels driving traffic to your website, with organic traffic being one of them.
Simply click on "Organic traffic" to see detailed information on this metric.
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Keyword rankings (split into branded and non-branded terms)
Once you have increased your organic traffic, you will want to take a closer look at what keywords are driving this traffic. To do this, you can use a tool.
Simply enter your domain into their keyword tracker tool, and you will be able to see where you rank for various keywords.
It is important to keep in mind that there is a difference between branded and non-branded keywords. Branded keywords are those that include your company name (e.g., Buffer), whereas non-branded keywords are those that do not include your company name (e.g., social media scheduling).
As a general rule, you should aim to increase both branded and non-branded keyword rankings.
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Conversions from organic traffic
Another metric worth tracking SEO Ottawa efforts is conversions from organic traffic. This will give you an indication of how well your website is converting visitors into leads or customers.
To track this, again log into your Google Analytics account and navigate to "Conversions" > "Goals" > "Overview".
Here you should see a list of all the goals that have been set up for your website with associated conversion rates. If you don't have any goals set up, now would be a good time to do so!
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Average time on page and the bounce rate
Once people have landed on your website, it is important to understand how long they stay there and whether they interact with other pages on your site (i.e., the bounce rate).
These metrics will give you an indication of how engaging your website content is and whether people are finding what they are looking for when they land on your site.
To track this, log into Google Analytics and navigate to "Behavior" > "Site Content" > "All Pages".
Here you should see a list of all the pages on your website along with associated metrics such as average time on page and bounce rate.
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Top landing pages attracting organic traffic
Last but not least, it is also worth taking a look at which pages on your website are attracting the most organic traffic.
This will give you an idea of which content pieces are resonating well with searchers, SEO Ottawa strategy and which ones need some work.
To track this, again log into Google Analytics and navigate click on "Acquisition" > "All Traffic" > "Channels".
Then scroll down to where it says "Secondary Dimension", select "Landing Page", and hit apply.
Now you should see a list of all the pages that are attracting organic traffic along with associated metrics such as sessions and avg session duration, etc.
Conclusion
Monitoring and tracking SEO results may seem like a daunting task even for an SEO Agency Ottawa, but it doesn't have to be!
By focusing on key metrics such as organic traffic growth, keyword rankings, conversions from organic traffic, average time on page, bounce rate, and top landing pages attracting organic traffic, you can gain valuable insights into the performance of your SEO campaign, which will help guide future decisions.