How to Use a Landing Page Builder to Improve Your SEO Strategy
- Category: Blogs
- Published: Monday, 03 October 2022 09:36
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If you're looking to improve your SEO strategy, Best SEO Agency Ahmedabad stated one of the first things to consider is building a landing page. A landing page is a standalone web page that has been created for the specific purpose of drawing in potential customers and converting them into sales.
While there are many benefits to using a landing page builder, it's important not to overlook the SEO benefits as well. Let's take a closer look at how you can use this powerful tool for both search visibility and conversion optimization!
Publish to a custom URL.
You can publish your landing page to the web by creating a custom URL. This is important because it helps with SEO, and Google will rank your site higher if it has a custom URL. A custom URL also helps you get more traffic, as people are more likely to visit your site if they can remember it.
Determine and include your keywords strategically on your landing page.
Keywords are important for your landing page for a number of reasons. They help search engines find your page and can help people looking for what you have to offer find it.
Keywords that aren't relevant to the content of your landing page are useless, so make sure that the keywords on your landing page match those in the body copy, title tag, meta description, and H1 header tag. The most important keyword is usually one that you want to rank for in Google search results.
Secure backlinks to your page.
- Get links from sites that are related to your product or service.
- Get links from sites that are high in the search results.
- Get links from sites that are high in the search results for your specific keywords, but not too many (a page with a lot of backlinks is considered spammy).
Make your content shareable.
The other key aspect of creating a landing page is to make it easy for users to share your content. Here Best SEO Agency Ahmedabad stated one way you can do this is by including a call-to-action (CTA) button at the bottom of your article or blog post that encourages readers to share with their friends on social media, or even just to click through and read more.
Another thing you should include in your landing page is a link back to your homepage so that visitors who don't want anything else from you are still given an option to go there. The last thing you want is for them to leave without feeling like they got what they came here for!
Speed up your page.
The second thing you can do to improve your SEO is to speed up your page. If people have to wait too long for a web page to load, they will leave and look for another site. In fact, the average bounce rate for slow-loading pages is 70%. A good way to make sure your landing page loads quickly is by using a landing page builder that has built-in optimization tools and features.
Some of the things you can use are:
A fast server – The fastest servers are cloud-based and utilize SSD storage instead of traditional hard drives. They also run on hyperthreaded processors that allow multiple actions at once. Most importantly, they use caching plugins that store data temporarily, so it doesn't need to be reloaded each time someone visits the site.
The best landing pages are simple and straightforward. They are easy to read, easy to navigate and fast loading. By using a landing page builder tool like Unbounce, you can build your own landing page from scratch or take advantage of their pre-built templates if you don't have time for coding.